About Us
My name is Sarah and i am the founder of Lost Girls Fashion. Lost Girls is based in the UK built on strength, resilience and rebuilding.
I didnt start Lost Girls because it was trendy. I started it because i needed to rebuild. For years i ran a successful printing and embroidery business. I poured everything into it - creativity, long hours and big dreams. But life changed for me in ways i never expected. I walked away from a situation that nearly broke me, and in the process i lost more than just my confidence and stability i lost myself.
Closing the doors was one of the hardest things i ever did. But it was nessesary. With healing time and lots of support, i finally began to find my strength. And somewhere in that rebuilding Lost Girls was born. Not from perfection but from power reclaimed. Lost Girls is for all the women rewritting there story. The mums holding it together on the school run with smudged mascara and 2 hours sleep. The girls who survived things they never talk about. The women who feel a little lost sometimes but keep going anyway.
We create bold, unapologetic clothing with an edge and an attitude. Pieces that say what you might not be able to say. This brand is rooted in resilience, sisterhood and second chances. And because this journey isn't just mine, i donate 5% of every single order to our partnered charities NDAS & EVE. Working with these charities is something i am so powerful about. I'm changing my own fear into power by helping as many girls as I can. This is more than just clothing, this is taking back your power.
This brand will spread awareness, start conversations and really make a difference, I couldn't do any of this without your support, i thank every single one of my customers and followers , together we are all creating a change that needs to happen.